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How every door direct mail works
Every door direct mail (EDDM) is a USPS service that delivers one postcard to every home on the mail carrier routes you choose. You do not need a mailing list. You pick the streets, we print and drop the cards, and USPS delivers them in 7 to 10 business days.
- Picking the card
- Choosing carrier routes
- Printing and cutting
- Bundling and facing slips
- The post office drop
How does EDDM work? Four steps.
Choose your card
Pick a template made for your industry or upload your own. Add your offer, phone number, and logo.
Choose your routes
Pick carrier routes near your shop, your listings, or your best customers. You see how many homes and the full price.
Approve the proof
We send a proof within one business day. Three rounds of changes are free.
We print, bundle, and drop
Our shop in Texas prints within five business days of approval, sorts each route into bundles, and takes them to the post office. You get a drop photo.
Timeline from order to mailbox
| Stage | Time | Who |
|---|---|---|
| Proof | 1 business day | Our design team |
| Print and drop after approval | Up to 5 business days | Our shop |
| USPS delivery | 7 to 10 business days | Your mail carrier |
| First results report | Day 14 after drop | Automatic |
USPS EDDM requirements in plain words
- The card must be a USPS "flat". A standard 4 x 6 postcard is too small and does not qualify. Common EDDM sizes are 6.25 x 9, 6.25 x 11, and 8.5 x 11.
- EDDM Retail allows 200 to 5,000 pieces per ZIP Code per day. No mailing permit is needed.
- Every home on a route gets one card. You can choose residential only, so businesses on the route are skipped.
- Each route is mailed in full. You cannot pick single houses. That is what keeps it simple and cheap.
- USPS sets the postage. EDDM Retail is $0.260 a piece since July 12, 2026. We pass it through at cost on its own line.
- Delivery takes 7 to 10 business days after the drop. Plan your mail date around your offer or event.
Want the full price? See plans and pricing or read how much EDDM costs in 2026.
What EDDM looks like for different businesses
The steps are the same for every business. What changes is where you mail and when.
- Real estate. An agent mails just listed or just sold cards to the routes around a home. Neighbors who are thinking of selling call the agent who already sells on their street. See the real estate guide.
- Churches. A church mails an Easter or Christmas invite to the routes within a short drive. New families in the area see service times before the holiday.
- Landscaping and lawn care. A crew mails spring sign-up cards to the routes where it already mows. Fewer miles between yards means more jobs per day.
- Dental. An office mails a new patient offer to homes within a few miles. Most people pick a dentist close to home.
- HVAC. A shop mails tune-up cards before the first heat wave, to routes with older homes.
- Restaurants. A new spot mails a grand opening offer to every home nearby, then a slow-night offer later.
Ready to pick your streets?
The route planner shows homes and price for free.